Post by account_disabled on Dec 21, 2023 4:20:09 GMT
Then, generally speaking, there were significantly fewer tools available than today. 2010: the time of the pioneers In terms of strategy (at least in France), those who talked about social selling, marketing automation or inbound marketing were truly pioneers. Towards an increasingly technical digital Since then, tools and approaches have multiplied. These tools are part of the daily lives of consumers and buyers. Tools and approaches have become increasingly complex. A generalist profile can have a good overall vision of the tools, their performance, their potential impacts, but to be truly efficient on one or another subject, you need a specialist.
Properly covering the different digital subjects has become a matter for Email Data multi-specialists. This is why the Business On Line network has around forty people. In terms of SEO, you need technical skills (site structures and architecture), skills in link creation, content writing and now in UX (user-experience) since Google increasingly takes interaction into account between the visitor and the website. I met people who know these 4 subjects, who can talk about them, who can advise.
But I do not know of a technically relevant profile on all these themes and capable of both: – identify and correct technical problems on a site, – write an optimized article which will be referenced on relevant keywords in a few weeks, – create a relevant inbound link campaign that contributes to improving the authority of the site, – capable of detecting gaps in terms of UX and providing a response. 5-legged sheep? I often meet VSEs/SMEs who tell me: my service provider (freelance) or my agency is not a code specialist / cannot create “good” links / writes articles that are very bad references.
Properly covering the different digital subjects has become a matter for Email Data multi-specialists. This is why the Business On Line network has around forty people. In terms of SEO, you need technical skills (site structures and architecture), skills in link creation, content writing and now in UX (user-experience) since Google increasingly takes interaction into account between the visitor and the website. I met people who know these 4 subjects, who can talk about them, who can advise.
But I do not know of a technically relevant profile on all these themes and capable of both: – identify and correct technical problems on a site, – write an optimized article which will be referenced on relevant keywords in a few weeks, – create a relevant inbound link campaign that contributes to improving the authority of the site, – capable of detecting gaps in terms of UX and providing a response. 5-legged sheep? I often meet VSEs/SMEs who tell me: my service provider (freelance) or my agency is not a code specialist / cannot create “good” links / writes articles that are very bad references.
