Post by account_disabled on Mar 5, 2024 4:31:21 GMT
CWhy did you buy that specific loaf of bread at the supermarket? Are you sure that you have chosen it rationally? Or perhaps you were attracted by the smell of freshly baked bread, its location at eye level and that sign in prominent letters that said “sourdough”? This is what neuromarketing tries to unravel. Keep in mind that 95% of your purchasing decisions are the result of your subconscious , according to studies by Gerald Zaltman, director of the Mind Institute at Harvard. In fact, the rational part of your brain notices your choice eleven seconds after you've already made it, according to other research published in the journal Scientific Reports . As a consequence, the consumer lies - even if unintentionally - in market studies. What can brands do? Bet on neuroscience to understand what really motivates your target audience and be able to develop truly effective marketing actions . So much so that forecasts for the neuromarketing market point to annual growth of 8.9% between 2023 and 2028, according to data from Mordor Intelligence.
But do you know what neuromarketing is and want to discover how powerful it is through real examples of use? Keep reading. CTA Post What is neuromarketing? To determine what neuromarketing is, nothing better than thinking about the combination between marketing and neuroscience , which includes areas such as Europe Mobile Number List neuropsychology, cognitive neurosciences, neurology, neuroanatomy or neuroendocrinology, among others. That is, it is about applying the knowledge, protocols and techniques of this scientific branch to obtain reliable conclusions about consumer behavior and their purchasing decisions. In this way, companies can know what the customer really wants, beyond what the latter believes or expresses in satisfaction surveys. “The main objective of Neuromarketing is to decode the processes that are part of the consumer's mind, so that we can discover their desires, ambitions and causes that we do not see in their purchasing options. “This way, we can give them what they need.
Peter Drucker Don't forget that the human brain is made up of different areas (neocortex, limbic brain and reptilian brain) that are activated by emotional and rational stimuli. In this sense, today, it is possible to unravel this information about consumers' attention, emotion and memory through neuroscience and link it with the company's strategic and operational marketing actions. The result is that companies can design a seamless customer experience throughout the entire customer journey . what-is-neuromarketing What is the main objective of neuromarketing? This is precisely the main objective of everything that is neuromarketing: understanding consumer behavior on a subconscious level and using this information to create more effective marketing strategies . By understanding how the brain reacts to certain stimuli, companies can design messages and campaigns that generate a positive emotional response in consumers. To give some examples of neuromarketing: What if you knew where in a magazine the reader looks with the most interest? What if you discovered that your store's music selection appeals to a certain type of audience? What if you knew that products on orange surfaces induce a purchase? If you knew the answers to these questions, you would surely adjust your strategies.