Post by account_disabled on Jan 6, 2024 8:48:08 GMT
CAT is ready to welcome the competition, embedding DNA into employees to improve the organization's image with the keyword CATALYST, focusing on creating customer experience and speed of service. Aiming to confidently bring technology to meet customer needs and move into the digital era. Dr. Danan Suphatthaphan, Deputy Managing Director The Marketing and Service Division of CAT Telecom Public Company Limited or CAT revealed about adjusting its corporate image with an emphasis on preparing employees to serve customers in the digital era more efficiently. To drive business together with the organization's Brand DNA, CATALYST, holding the market position as a leader in providing digital and telecommunications services in Thailand. The guidelines that CAT places importance on instilling DNA in employees include: Considering the needs and benefits of customers as the main focus (Customer Centric), speed in adapting to various changes that occur (Agility), building credibility for the organization in every aspect.
(Trustworthy) Creative dedication to the organization (Advocacy), leadership that is Job Function Email Database not tied to a position (Leadership), enthusiasm for learning new things without using age as an obstacle (Young at Heart), knowledge, expertise and technical skills Emotions that can be reflected through performance of duties (Skill) and readiness to fulfill the team to be able to work successfully (Teamwork) In addition to setting policy Executives at various levels also participate in activities with employees in many forms. to build relationships understanding the differences Adjusting perspectives and attitudes will bring fulfillment and drive CAT to be able to provide services to increase efficiency or meet the needs of customers. This will ultimately create a good experience for customers to experience the changes that have occurred. “Today, we realize that building a brand is a shared mission of everyone in the organization. Although each person has a different background. But we have a direction towards the same goal, which is to be the creator of services through technology to create success for customers. Therefore, we have cultivated attitudes. and developing the potential of personnel through the CATALYST code.
competition in the traditional format To compete for customers with exciting campaigns/promotions just to gain customers in the short term. It will be a trap for businesses that do not have a sustainable business development strategy. 3 Therefore, the difference that customers will receive from CAT today may not be a matter of price. But we focus on creating a good experience for customers. by listening Develop solutions that will create value for our customers' businesses as partners who will create success together. Changing the organization's direction can be considered a challenge and an opportunity for CAT, a government organization that has developed digital technology and telecommunications for a long time. reliable and can be trusted in the quality and guarantee of service This organizational adjustment We conduct various types of activities to make employees aware, absorbed and put into practice throughout the organization together. For example, most recently we held a 'Building Super CATALYST Team' workshop among more than 150 executives from marketing and service departments. people to adjust the concept from the original, where we would focus on bringing a variety of services for customers to choose from.
(Trustworthy) Creative dedication to the organization (Advocacy), leadership that is Job Function Email Database not tied to a position (Leadership), enthusiasm for learning new things without using age as an obstacle (Young at Heart), knowledge, expertise and technical skills Emotions that can be reflected through performance of duties (Skill) and readiness to fulfill the team to be able to work successfully (Teamwork) In addition to setting policy Executives at various levels also participate in activities with employees in many forms. to build relationships understanding the differences Adjusting perspectives and attitudes will bring fulfillment and drive CAT to be able to provide services to increase efficiency or meet the needs of customers. This will ultimately create a good experience for customers to experience the changes that have occurred. “Today, we realize that building a brand is a shared mission of everyone in the organization. Although each person has a different background. But we have a direction towards the same goal, which is to be the creator of services through technology to create success for customers. Therefore, we have cultivated attitudes. and developing the potential of personnel through the CATALYST code.
competition in the traditional format To compete for customers with exciting campaigns/promotions just to gain customers in the short term. It will be a trap for businesses that do not have a sustainable business development strategy. 3 Therefore, the difference that customers will receive from CAT today may not be a matter of price. But we focus on creating a good experience for customers. by listening Develop solutions that will create value for our customers' businesses as partners who will create success together. Changing the organization's direction can be considered a challenge and an opportunity for CAT, a government organization that has developed digital technology and telecommunications for a long time. reliable and can be trusted in the quality and guarantee of service This organizational adjustment We conduct various types of activities to make employees aware, absorbed and put into practice throughout the organization together. For example, most recently we held a 'Building Super CATALYST Team' workshop among more than 150 executives from marketing and service departments. people to adjust the concept from the original, where we would focus on bringing a variety of services for customers to choose from.
